Project

Denver Recycles
City and County of Denver
Created: 2003-2005

Goal

Build a friendly Web site to complement an educational and marketing campaign for a transition in recycling collection services.

Scope of Work

This project was initiated by the client who approached our team with a marketing plan for their services. A core component of the plan was the need for a fresh, comprehensive Web site to present program information, brochures, customer service details, fun recycling facts, and features to sign up for service and view service schedules.

In early concept meetings, the client and I outlined the site's information architecture, relying on existing brochures, flyers and examples of similar Web sites. With a strong content plan and using the existing color palette (with purple as the program's signature color) and graphical look and feel of the client's marketing literature, I created the site's design.

Under their direction, I shaped and edited the client's text for better Web readability. I also provided supplemental copy and created several original graphics, including the site's banner. I supervised the work of a developer who created three interactive features, including a service sign-up application, a service schedule database, and a hard-to-recycle directory. Additionally, the site incorporated video clips from public service announcements created as part of the campaign.

A wonderfully exciting collaborative effort, the site was launched in coordination with other elements of the marketing plan and it quickly moved to one of the top ten most accessed sites on the city's Web site. I had the opportunity to work with Denver Recycles staff again in 2005 to revise content on the site for the ReThink Recycling campaign.

I designed the site to be accessible, which at the time meant coding in HTML 4.01 using scalable percentage-width tables and a blend of external and inline CSS references. It also offered text transcripts for the video elements and high-contrast color combinations.